About Us

Acqua di Giulietta was born from a dream—Michele Simeoni’s vision to transform his love for Verona and passion for perfumery into a unique brand. This project came to life through a special collaboration with his three sons: Lupo, Matilda, and Tito. Together, they created a collection of fragrances that encapsulate the essence of this extraordinary city, bridging tradition and modernity.

Inspired by the history and beauty of Verona, Acqua di Giulietta’s perfumes tell stories of emotions, memories, and sensations tied to the region. Each fragrance is an olfactory journey that captures the soul of the city, from its history-filled streets to its secret gardens, all the way to the sunsets reflected in the Adige River.

The Simeoni family has embraced an artisanal and meticulous approach, carefully selecting the finest raw materials to create exclusive, authentic, and timeless perfumes. Their dedication is reflected in every detail, from conception to production, ensuring a refined and unforgettable sensory experience.

With Acqua di Giulietta, Michele Simeoni and his sons not only pay homage to their hometown but also bring its magic to the world, transforming it into a story to be worn on the skin.